Why build a landing page?
We get asked "what is an LP?" and "how is it different from a website?" often enough that we wrote it down. An LP is a specialized page that produces results most efficiently when the goal is clear.
What a landing page actually is
A landing page (LP) is the first page a visitor lands on. In a broad sense, your homepage is also a landing page — but in production we use "LP" specifically to mean a long, single page designed around one goal: a sign-up, a booking, a download, or an application.
If a corporate website is a house that shows your whole company, an LP is the entrance to a shop that sells one thing. A house has many rooms (pages) and needs hallways (navigation). A shop entrance is built so the customer walks in a single line from door to checkout.
Once this is clear, the question "which one do we need first?" becomes much easier to answer.
Landing page vs. corporate site — what's different?
These two are complementary. The choice isn't "which is better," but "what goal, what timeline, what budget?"
| Aspect | Landing Page | Corporate Site |
|---|---|---|
| Pages | 1 page | 5–30 pages |
| Goal | One specific action (sign-up, booking) | Whole-company picture and trust |
| Navigation | Mostly none — read top to bottom | Menu and rooms to wander through |
| Information | Only what the target needs | Comprehensive coverage |
| Best for | Campaigns, launches, hiring, bookings | Corporate trust, multi-business |
| Production | ~2 weeks: base review in week 1, revisions and delivery in week 2 | ~4 weeks: base review after 2 weeks, polish and delivery after 4 |
| Investment | ¥150k-200k guide | ¥300k-500k guide |
| Post-launch | Refresh content, A/B test | Grow alongside the business |
These are Studio Rin's typical ranges and shift with requirements.
Five concrete benefits of an LP
An LP is, at heart, a single sharp tool for short-term wins. Here's what that means in practice.
- 01
Goes live quickly
Single-page scope means we move from hearing to launch in around two weeks. Useful when timing matters: a campaign, a launch, a seasonal push.
- 02
One goal, no detours
Without navigation, the visitor walks straight to the action button. Fewer detours means a higher conversion rate.
- 03
Pairs well with paid ads
An LP is the ideal destination for Google or social ads. When the ad and the LP share the same headline, ad spend converts more cleanly.
- 04
A/B testable
Run two versions of the headline, photo, or CTA and see which converts. The LP format rewards iteration after launch.
- 05
Easy to refresh the message
New product, new campaign, new hiring round — bundle each into its own LP rather than rebuilding the main site each time.
When an LP fits — and when it doesn't
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You want job applicants
Lead candidates to one goal: applying.
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Launching a new product or service
Stand up a focused message quickly and learn.
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Drive bookings, sign-ups, or downloads
Clear action; shortest path matters.
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Campaigns and time-bound offers
Pair with paid ads to maximize the window.
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Whole-company storytelling
Multiple business lines, recruiting, IR — better as a corporate site.
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Building corporate-level credibility
If the goal is the company brochure, the corporate site is the right tool.
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Accumulating content over time
Blogs, news, growing libraries belong on a corporate site.
Common LP questions
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01 Do I need a corporate site to have an LP?
Not strictly. If you've just launched and only need to ship one offering, a standalone LP works. That said, when an LP visitor searches your company name they'll feel reassured by some company info — even a footer block or a small "About" subpage helps.
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02 Should I run paid ads alongside the LP?
Depends on goals. LPs work for SEO too, but in the first weeks paid ads accelerate. We can introduce an ads partner if you don't have one.
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03 How do I measure an LP's performance?
Through Google Analytics or Tag Manager: button clicks, form submits, where visitors drop off. We set up the measurement at handover so you can act on data right away.
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04 What's the budget and timeline?
Studio Rin's LP production is typically ¥150k-200k, over around two weeks. Week one builds the base for review; week two reflects feedback, polishes, and delivers. Photography, copy, and A/B testing shift the number. We'll walk through it in the free consultation.
"Is an LP right for us?" — let's find out.
Thirty minutes of conversation usually clarifies whether an LP, a corporate site, or a recruiting LP should come first. The first consultation is free.