What a corporate website is for
A corporate website is the central trust hub for a company. If a landing page is a single-line path to one purchase, a corporate site is the front door to the whole building — services, members, projects, hiring, contact — many connected paths held together.
Importantly, a corporate site is not a direct sales tool. Its job is trust: showing up cleanly the moment a partner, applicant, or future client searches your name. That moment quietly affects every business decision around your company.
Five triggers to build now
We tell clients "now is the time" when even one of these triggers fits. One is enough; if multiple match, treat the priority as urgent.
A partner or contractor told you they could not find you
In B2B, the moment a counterparty checks your company name to push the deal through internal approval, missing or stale results cost you the project — quietly, without you knowing.
Hiring is about to start
Have a corporate site live before the job board posts go up. Applicants will search your name; what they see in that search shapes whether they apply.
The current site is more than three years old
Outdated design reads as outdated company. Mobile cracks, slow loading, no SNS links, all become drag on credibility. Three to five years is the realistic refresh cycle.
Your business has outgrown a single landing page
If you started with one landing page but now have multiple services, a wider audience, or a growing team, building more LPs is less efficient than consolidating into a corporate site.
Right after incorporating
Becoming a registered company, switching from one corporate form to another, or rebranding all signal a new external chapter. Within three months of registration is a natural window to put the site in place.
Three reasons to wait
There are also clear situations where building too early costs more than it gains. We tell clients to wait when:
- The service offering has shifted multiple times in the last three months — building before the message is stable means rebuilding in six months. Validate with one LP first.
- The budget exists but no one owns post-launch updates — a corporate site is a starting point, not an end. Without a clear owner, the site is stale within a year.
- There is no realistic search demand from partners or applicants in the next quarter — for purely local B2C or relationship-driven businesses, Google Business Profile and SNS often beat a corporate site.
Minimum content if you do build
Once you decide to move, here are the six items that must be on the site to feel credible to a first-time visitor.
- Founder note — one paragraph on why this business exists
- Services / offerings — what you do, in a structure readable in three seconds
- Company facts — name, address, founded year, representative, sector, licenses
- Project samples or references — three with problem, approach, and outcome (more is not better)
- Hiring section — even "not hiring at the moment" is better than silence
- Contact — form plus email, with a stated response window (e.g., within 2 business days)
When an LP first makes more sense
If the company is too early, or you simply want to launch one offering, an LP is far more efficient than a corporate site. Studio Rin runs LP (JPY 150k-200k guide, ~2 weeks) and corporate site (JPY 300k-500k, ~4 weeks) services side by side, choosing based on the client situation.
Starting with an LP, running it for six months to a year, then folding it into a corporate site, is a common path. See "Why build a landing page?" for the full breakdown.